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Alex Oakden (Head of Tech Partnerships, South-East-Asia at Google)

Alex Oakden

Head of Tech Partnerships, South-East-Asia at Google

Alex is the Measurement & Technology Partnerships lead at Google, with 12 years of experience managing system integrators, digital transformation projects and most recently the Google Analytics 4 migration in APAC. He has a strong track record of leveraging technology and data to drive and improve clients’ business performance, working with some of the largest customers in South-East Asia, including Shopee and Grab.

Ben Poole (Head of Office at Fifty-Five Data Singapore Pte Ltd)

Ben Poole

Head of Office at Fifty-Five Data Singapore Pte Ltd

Ben has spent much of his career in WPP media agencies in London and Singapore, and for the last few years building Interpublic Group’s performance marketing practice in Asia. He recently joined the data consultancy 55 to set up their Singapore office, as well as expanding 55 in to Jakarta and Bangkok. His work experience has encompassed client leadership, digital transformation, digital media and e-commerce for brands including Chanel, VW, P&G, Citibank, LVMH, Mercedes and J&J. Ben is married with 2 young boys, and is a golf, running and wine enthusiast.

Eve-Marine Medioni (Project Lead at Fifty-Five Data Singapore Pte Ltd)

Eve-Marine Medioni

Project Lead at Fifty-Five Data Singapore Pte Ltd

Eve’s passion for marketing & advertising dates back from her youngest age, when she kept coming up with funny slogans for cheese brands, which is why she joined the ESSEC Business School’s Media & Digital Chair as a student from the Grande Ecole programme. Post graduation, she joined 55 as a Consultant, where she has delivered advanced digital media projects for the world’s biggest luxury brands. After more than three years in the company and now a Project Lead, Eve recently joined 55’s office in Singapore to help grow their activity in South-East-Asia. It’s a region she is already familiar with, having studied in Singapore and worked for a digital marketing agency in Sydney.