British Chamber of Commerce Singapore

The British Chamber of Commerce Singapore is an independent membership organisation committed to helping strengthen the ties between the UK and Singapore. We have done so since 1954.

Whether you are just starting your research into ASEAN by scoping the market opportunities in Singapore, have established your business and seeking growth, building connections to the UK Government, or looking for brand exposure and employee development opportunities, the Chamber is here to support your needs at every stage of your journey.

With a full calendar of activities throughout the year including events, publications and opportunities to collaborate with our members, the Chamber team is available to help as a point of resource, introductions, networking, learning and profile-raising.

Our goal is to deliver Member Value through the services we offer that all work towards supporting our members in achieving your business objectives and aligning with our Mission of Building Networks, Connecting Businesses, and Creating Opportunities.

All benefit from our leading position as a strong and credible voice for our members and British businesses in Singapore and beyond.

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About the Webinar


Southeast Asia is a highly contested market and newcomers can struggle to persuade the top talent to confide in them. A company's first hire is the most important of all and needs to both have the support from HQ and tools to build out a winning local team

Companies that enter a new market may have their product top-of-mind, but the people promoting their product in a new market are far more important.

When not well executed, hiring abroad can reduce not increase transparency and companies' views into new market, so it is critical to secure the best people for the job and ensure their buy-in.


  • How global business growth will continue despite challenging circumstances and why remote work is the new normal.
  • How to put employees in new regions ahead of your product or service, including trustworthy hiring, onboarding and HR management in a different country.
  • Best practices for expansion to another country and getting the ball rolling in a new market.
  • Marketing Internationalization Best Practices – Best practices on how to raise brand awareness before going out to the market.
  • Partnering Best Practices – why companies that come to Asia need partners in Asia and how to manage them.

Thank you to Globalization Partners for partnering us with this event. 


Fiona Carney (Chief Operating Officer Microsoft, Asia Pacific at Microsoft)

Fiona Carney

Chief Operating Officer Microsoft, Asia Pacific at Microsoft

Steve Dawson (CEO and Founder of Asia Market Entry Pte Ltd)

Steve Dawson

CEO and Founder of Asia Market Entry Pte Ltd

Charles Hamilton Ferguson (General Manager, Asia at Globalization Partners)

Charles Hamilton Ferguson

General Manager, Asia at Globalization Partners


Member PriceComplimentary


Public PriceComplimentary


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