Supporting Customers 24/7: Protecting Your Online Revenue & Reputation

With over 4 billion people around the world now using the internet, and Southeast Asia's internet economy expected to exceed $200 billion in 2025,

organisations globally need to respond to these increasing number of digital platforms. Rising consumer expectations drive the need to be more competitive, drive revenue, increase profit and protect your reputation in an "always-on" world. Organisations are spending more on online applications and digitally facing campaigns to find that they fall over when they are most crucially needed. With major brands struggling to give sufficient go-live and ongoing support consideration, clients are finding they are wasting marketing budget, driving traffic peaks to sites and apps that fall over. Downtime for organisations can not only be costly but have a significant impact on a company's reputation.

In this session we will look at:

• Case studies of success and failures in Asia and the impact it had on revenue,
• What is the impact and cost of downtime for the organisations, and how to calculate it for your organisation?
• A takeaway of a few steps to follow to be protected:
• Get your architecture right - cloud technology
• Testing and testing before going live – load and performance
• Security – what are the options
• Sustainability – efficient working
• Monitor and be ready to react - the Importance of having a 24/7 team
• Learn and adapt

We would like to extend our thanks to our Partner, Just After Midnight​, for their support.