About the Webinar
The business community regularly struggles with understanding the media, not only how to pitch and place stories and ensure your quotes are not taken out of context but also how to cope with the media fallout when managing an issue or crisis. Understanding the motives of a journalist, and the mania of a newsroom, can send fear into many corporate PR spokespeople.
This webinar featuring speakers from major news outlets will use current news stories to attempt to demystify the mechanics of navigating the media, how to successfully win coverage, build and nurture effective media relationships and how to cope during a crisis.
OUR GUEST SPEAKERS
Former Bloomberg TV Prime Time Anchor and feature writer John Dawson has over 20 years of journalism experience and will moderate this discussion on behalf of our Marketing & Communications Committee, of which he is an active member. John will be joined by Manisha Tank, an award-winning journalist with over 20 years of experience in news and current affairs for outlets such as CNN and the BBC; Steven Chia, Mediacorp Snr Editor/ Presenter CNA, who currently hosts current affairs programme Talking Point and previously anchored Singapore Tonight; and Low Shi Ping, a writer, editor and content strategist with 20 years of experience in the media and communications roles. Shi Ping has contributed to The Peak and Prestige Singapore magazines and was the editor of design and architecture magazine d+a.
WHAT WILL BE COVERED?
- Understanding journalists and their motives
- Pitching to the media, using news hooks
- Successfully engaging with the media – interviews
- Managing an issue, or escalating crisis
Opportunities for Q&A will be included in the session.