How Great Communicators Use Storytelling To Connect And Engage

WHY YOU SHOULD ATTEND?

Today's customers are more sophisticated and knowledgeable than ever. Use your most powerful and affecting stories to nurture and close leads, grow revenue and establish meaningful relationships.

With over 500 podcast episodes produced across Asia, Graham Brown knows what it takes to craft a story that will engage your friends, colleagues, customers and business partners.

This workshop combines theory and exercises incorporating Q&A and feedback sessions and story creation and preparation.

WHAT WILL YOU LEARN

• The importance of storytelling in the information age
• Different instances you need storytelling in – raise funds, recruit talent, win clients, sell internally to management etc (Examples for each)
• Getting your story structure right - What are steps needed to craft a story to engage and evoke the passion of our audience?
• By this session the participants will be able to incorporate the technique and fundamentals of storytelling in their everyday conversations.

WHO SHOULD ATTEND

Brought to you by our Leadership, Talent & Professional Development Committee,​ this workshop for anyone who is interested in connecting emotionally with your audience to deliver a compelling presentation using story as a hook.

With special thanks to our host & Future of Work​ Partner, Prudential Assurance Company Singapore​ and Breakfast Club Series Partner, The Fry Group​.