Avoiding Greenwash : How to tell your Sustainability Story with Credibility

About the Webinar

Join us on 19th May as our Marketing & Communications and Sustainability Committees bring you a webinar on how to avoid greenwash as you learn to communicate your sustainability success accurately and effectively.

WHY YOU SHOULD ATTEND

We've seen a surge in brands using sustainability as a marketing tool but an increase in scrutiny from both consumers and regulators means getting it wrong could lead to reputational damage.

So how do you avoid getting 'cancelled?'

Panelists for this event will share their learnings on communicating sustainability in a way that improves, not damages company reputation.

WHAT YOU WILL LEARN

You will learn about how to communicate your sustainability achievements in a way that enhances your reputation and avoids you being accused of greenwashing

WHO SHOULD ATTEND

Marketing and Communications professionals who are tasked with communicating their company's sustainability achievements

Speakers

Suzy Goulding

Director of MullenLowe salt Singapore Pte Ltd

Robin Hicks

Deputy Editor at Eco-Business

Dr. Darian McBain

Global Director of Corporate Affairs and Sustainability at Thai Union

Tom Peacock-Nazil

Founder and CEO of Seven Clean Seas

Andrew Clark

Partner at AsiaWorks

Dr. Darian McBain is the Global Director of Corporate Affairs and Sustainability at Thai Union, one of the largest seafood processors in the world. Darian is on the Global Leadership Team, Risk Management Committee and Chair of the Sustainable Development Committee. Her previous work includes serving as the Sustainable Procurement Lead for the United Kingdom’s National Health Service, advising the United Nations, working with WWF on palm oil and supply risk analysis, and heading her own strategy and sustainability consultancy. She holds a PhD on social indicators for global supply chain analysis from the University of Sydney, where she serves as an Adjunct Senior Lecturer of Integrated Sustainability Analysis. She is also a Director and Board Member of the not-for-profit Be Slavery Free, and a Non-Executive Director for M.P. Evans, and a Walton Family Foundation Fellow.
Darian’s work has been highly recognized. She is the recipient of the Edie Sustainability Leader of the Year Award 2018, Ethical Corporation 2018 Responsible Business Leader of the Year, SeaWeb Seafood Leader of the Year for Vision 2019, CSR Asia’s Sustainability Superwomen 2019, Anti-Slavery Australia’s Freedom Award 2019, one of Intrafish’s Seafood Power 100 Most Influential Executives 2020, and Fast Company’s Most Creative People in Business for 2020.

Andrew Clark is a video content specialist. He's also an award-winning producer, director and DP with over 20 years experience working on video content for the worlds leading brands, broadcasters, corporates and agencies. He cut his teeth in international TV news as a journalist working for CNN, and then the BBC. Today, he’s a Partner at AsiaWorks, a leading regional creative video agency for video production, video content strategy and live video, with offices in Singapore, Jakarta, Bangkok and Beijing. He oversees and advises a wide range of clients, in the spheres of corporate, brand and marketing, developing content, delivering productions across the Asia-Pacific region.
During the Covid pandemic, AsiaWorks has been innovating at the cutting edge of live video streaming, as clients digitise their events and bring them online. Andrew and his team have pivoted, into producing interactive and engaging video content in the virtual space, producing meetings, summits and events for the likes of Microsoft, Netflix, Twitter, Ericsson, Disney and National Geographic.