About the Webinar
Join us on 19th May as our Marketing & Communications and Sustainability Committees bring you a webinar on how to avoid greenwash as you learn to communicate your sustainability success accurately and effectively.
WHY YOU SHOULD ATTEND
We've seen a surge in brands using sustainability as a marketing tool but an increase in scrutiny from both consumers and regulators means getting it wrong could lead to reputational damage.
So how do you avoid getting 'cancelled?'
Panelists for this event will share their learnings on communicating sustainability in a way that improves, not damages company reputation.
WHAT YOU WILL LEARN
You will learn about how to communicate your sustainability achievements in a way that enhances your reputation and avoids you being accused of greenwashing
WHO SHOULD ATTEND
Marketing and Communications professionals who are tasked with communicating their company's sustainability achievements