B2B Critical Selling and Impact of Anti-Trust Laws

In today's world where news travels almost instantly, companies must ensure their representatives do NOT participate in unethical behavior that would damage the company's reputation and brand even inadvertently and that most sales management and staff have never been informed about the relevant aspects of anti-trust law.

Brought to you by our Entrepreneur and Small Business Group​, This interactive presentation will describe pricing strategies within the framework of Anti-trust Law that all sales management and sales teams in the Business-to-Business sales environment must be aware of.

The brief presentation will cover:

• The Antitrust Laws

• The Enforcers

• Dealings with Competitors

• Dealings in the Supply Chain

• Case studies of actual anti-trust incidents in different environments and its consequences.

With special thanks to our Breakfast Club series partner, The Fry Group​, for their ongoing support at BritCham.

Light breakfast of pastries, tea & coffee will be provided.