Uncomfortable Conversations: The Fine Line between Marketing and Misleading

British Chamber of Commerce Singapore

The British Chamber of Commerce Singapore is an independent membership organisation committed to helping strengthen the ties between the UK and Singapore. We have done so since 1954.

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All benefit from our leading position as a strong and credible voice for our members and British businesses in Singapore and beyond.

About the Event

The line between clever marketing and deceptive advertising is blurrier than ever.

We're thrilled to announce the first-ever collaborative event between The British Chamber of Commerce Singapore and The Marketing Society, organised by our Marketing & Communications Committee. This landmark event will dive into the contentious world of fake advertising, bringing together leading minds in the industry for an essential discussion.

In our 'Uncomfortable Conversations' format, we'll create a space for open dialogue, inviting our influential network to discuss and debate the ethics and impact of fake marketing. We'll explore:

Brands Pushing the Limits: Are some campaigns crossing the line? We'll analyze past FauxOOH campaigns to see where things went wrong.
Legitimate Strategies: What ethical tactics can brands use to understand the impact of their work?
AI's Role: Delve into how AI technology is shaping, and sometimes distorting, the marketing landscape.

This event is designed for those with a solid understanding of marketing, eager to hear expert insights from industry leaders.

! Registration starts from 8.30am and the event will commence at 9am.

Exclusive for Members Only

Registration will close September 10, 2024 at 12:00 PM

Member PriceComplimentary

Speakers

Munas Van Boonstra

Managing Director of Monks Southeast Asia

Suzy Goulding

Head of Sustainability, APMEA at MSL Singapore

Melanie Lindquist

Managing Director (APAC) of Talon Outdoor

Triveni Rajagopal

Co-Founder & Director of PARAllELWORLDS.AI

Suzy believes businesses have a responsibility to do good in the world as well as make a profit and she specializes in developing and executing strategies and campaigns to help them do so. Building on a 20 year career in strategic communications at the highest level (14 of them spent in Asia), the last eight years has seen Suzy focused on growing her experience in sustainability, ESG and social impact, working with some of the world’s biggest brands to help drive positive change inside and outside organizations.

Suzy has worked with Unilever brands on advocacy strategies, NGO partnership and behaviour change programmes; with Danone brands on brand purpose development and capacity building; with Epson on SDG prioritization, NGO partnership strategy and employee engagement. Suzy’s role at MSL and Publicis Groupe is to build capacity around sustainability across the Groupe, provide senior level client counsel on sustainability issues and to help drive corporate sustainable change at Publicis.

Melanie is an awarded media executive with more than 20 years of experience across radio, television, digital and OOH media in Asia Pacific.

Melanie is Talon OOH’s Managing Director (APAC) – a global, independent full-service OOH agency dedicated to driving client value through expertise, creativity, data and proprietary technology. She leads the Asia Pacific team in delivering OOH campaigns worldwide.

Her leadership encompasses high-performance teams in marketing, audience intelligence, CX, planning and strategy. Melanie has a deep understanding of media strategy having experience from all perspectives - brand, agency and media-owner. She has worked on thousands of advertising campaigns globally, across most brand categories.

She is also passionate about contributing at an industry level, especially driving change and improvement on sustainability, audience measurement and mentoring.

Triveni is a Marketing Technology leader with 20 years experience. She has led Brand & Digital Marketing mandates across Unilever, PepsiCo and WPP. She is now Co-Founder & Director of PARAllELWORLDS.AI, a Digital Twin SaaS platform that accelerates B2B Sales productivity.

In her Digital Marketing leadership roles, she grew the digital footprint of iconic billion-euro CPG brands across India, China, AMEA. She has deep expertise in landing strategic and creative storytelling across web1 and 2 media channels, and has orchestrated multi-market technology partnerships.

Most notably, Triveni led the reimagining of Unilever’s ‘analog’ soap and toothpaste brands into Brand-as-a-Service, integrating Connected Pack & Health-Tech, to offer consumers accessible telehealth services.

Triveni has led high-performing teams across markets, and engages c-suite decision makers, media & creative agencies, and technology partners.

She is currently enjoying her sharp learning curve and the energy rush of scaling one of the most promising technology businesses in the era of Industry 4.0!

British Chamber of Commerce Singapore

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About the Event